A media kit is a collection of approved information and visual assets that introduces your NGO. It can be shared through a Google Drive folder, Dropbox link or a dedicated page on your website.
The objective is simple: give someone everything required to understand and represent your NGO correctly.
Include these essential items
1. A short organisation profile
Prepare three versions:
- 50 words for social-media mentions
- 100 words for event brochures
- 200 words for articles and partnership proposals
Mention your cause, geographical area, beneficiaries, major activities and year of establishment.
2. Logo files
Include high-resolution PNG files, a transparent-background version and, if available, a vector file. Add a short instruction explaining which logo should be used on light and dark backgrounds.
3. Strong project photographs
Select 10–15 clear photographs that genuinely represent your work. Rename them descriptively, such as school-kit-distribution-mumbai.jpg.
Obtain appropriate consent before sharing beneficiary photographs, especially images involving children.
4. Verified impact information
Provide five to ten updated facts, such as:
- Beneficiaries reached
- Locations covered
- Projects completed
- Volunteers engaged
- Years of service
State the reporting period so old figures are not presented as current achievements.
5. Leadership details
Add short profiles and professional photographs of key office bearers. Include names and designations exactly as they should appear publicly.
6. Media contact
Nominate one person to handle publicity enquiries. Provide their name, designation, email address and telephone number.
Make the kit easy to use
Create clearly labelled folders for logos, photographs, profiles, impact data and press releases. Set the link to view-only access and test it from another device before sharing.
Review the entire kit every three months. Remove outdated office bearers, obsolete statistics and old contact information.
Key takeaway
A media kit turns scattered NGO information into a ready-to-share promotional resource. When your approved story, photographs and facts are easily available, partners can promote your work faster and more accurately.
Service Journal helps NGOs amplify their impact through free publication of project stories. Explore more practical NGO resources at servicejournal.org/resources